Self Branding

I designed my personal identity system starting with a custom AF monogram. The mark unites a triangular A with the F carved out in negative space, creating a sharp peak that reads as both initial and directional arrow. From that foundation I built a compact system: primary and stacked lockups, a repeating monogram pattern, and clear spacing rules on an 8-pt grid. The palette is deep navy with crisp white accents for professional contrast, plus light geometric line work that echoes the logo’s angles. Applications include a navy tee with vertical name treatment and corner bug, business cards featuring the tiled pattern back, and a signage mockup with clean typographic hierarchy. Consistent margins, alignment, and color ensure every piece feels like one brand.