Tempo

A three-week mobile product concept for an AI- and AR-enabled golf caddy that combines course intelligence, shot planning, practice, and scoring.

I designed Tempo independently over three weeks for my third-year Graphic Design Studio II course, taking the project from research and competitor review through personas, empathy maps, user flows, wireframes, visual direction, design system, and high-fidelity prototype. Classmates and instructors challenged the work through critiques, which helped me refine the scope and turn a broad golf-tech idea into a coherent mobile product direction. Tempo is positioned as an on-course caddy for beginners through instructors: more capable than a paper scorecard or rangefinder, and more focused on real-time course intelligence than social-first apps such as 18Birdies or The Grint. The planned experience combines camera-based AR guidance with course and map data to support tee-box distances, wind tracing, hazards, out-of-bounds detection, green heatmaps, blind-shot detection, shot tracing, practice mode, and everyday score tracking. I designed a light-first interface for outdoor readability while supporting dark mode, translucent controls, clear hierarchy, and fast access to tools during a round. The hardest challenge was translating complex pre-round planning and on-course flows into a usable prototype while creating a flexible visual system that could support maps, data, coaching, practice, and scoring without becoming overwhelming. The result is a detailed product concept with a strong visual point of view and a clear interaction model for a future native build.

Tools: Figma, Illustrator