Wayne NJ Real Estate

A contracted real estate website redesign that replaced a Squarespace site with a cleaner, CMS-backed experience built from scratch.

I redesigned this real estate site as a contracted project and carried it from discovery through launch. The previous Squarespace site had weak flow, unclear calls to action, and a look that did not match the brand, so I led prep, research, moodboards, design system work, wireframes, revisions, implementation, and deployment. I built the site from scratch with a CMS-backed blog, handled photography, SEO, analytics, and hosting migration, and shaped the visual direction to feel clean, editorial, warm, and professional. The result was a fresher site with clearer navigation, stronger branding, and better engagement after launch.

Tools: Figma, React, HTML/CSS/JS, Vercel, CMS